EBA together with the BDO Academy organized “Sales Architecture” seminar, at Mercure Tbilisi Philharmonic by Mercure Hotel, bringing together a dynamic group of sales directors, executives and managers of the EBA member companies from different sectors and industries.
Exclusively invited trainer Daji Liparteliani guided attendees on structuring every touchpoint—from strategy to sales team performance—into a cohesive system that supports sustainable growth. The practical toolkit included sales funnel design, lead qualification benchmarks, and realignment of sales and client care teams under one unified model.
The EBA strengthens members’ capacity by raising awareness of industry trends and delivering targeted training and skill‑upgrading initiatives tailored to emerging and established business needs.
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