ARDI, one of Georgia’s leading insurance companies, has partnered with LXM Media & Publishing, to launch a new travel insurance campaign, making travel insurance more accessible and convenient for both inbound and outbound travelers of Wizz Air.

The campaign is particularly relevant following the introduction of mandatory health insurance for all foreign visitors entering Georgia from 1 January 2026.

Through this collaboration ARDI will promote its travel insurance offers across Wizz Air’s passenger touchpoints. As part of the campaign, Wizz Air passengers will be able to access exclusive offers on ARDI travel insurance after receiving their electronic flight tickets. The offer will be available to both Georgian citizens travelling to Europe and international visitors arriving in Georgia on Wizz Air flights.

The collaboration represents another important step in ARDI’s efforts to expand awareness of its travel insurance products while providing travelers with a convenient way to access insurance before their journey through Wizz Air’s digital channels, managed exclusively by LXM Media & Publishing.

“A journey doesn’t end with the purchase of a ticket – it begins. Our goal is for people to start their travels with peace of mind, knowing they have access to reliable travel insurance whenever they need it,” says Teona Goderidze, Business Development Director at ARDI.

Through this campaign, Wizz Air passengers can benefit from exclusive discounts on ARDI’s International Travel Insurance and Welcomer, Georgia’s mandatory inbound travel insurance, via a dedicated online platform created specifically for this campaign.

Since 2010, ARDI has been operating in the Georgian insurance market, offering a full range of health, motor, property, and travel insurance products. At ARDI, we believe that the true purpose of insurance is not to limit people, but to empower them to live more freely – giving them the confidence to travel, discover, create, and embrace life. This philosophy is reflected in the company’s core brand idea: ‘Time to Live.’