As part of our ongoing #ebahospitality series, the European Business Association (EBA) highlights the leaders driving excellence, innovation and warm hospitality across Georgia’s tourism landscape.

In this feature, we speak with Holger Buchwald, General Manager of Tbilisi Philharmonic Hotel by Mercure, about the power of international connection, Georgia’s unique appeal to European visitors and how local heritage elevates the guest experience.

To begin, what personally inspires your journey in hospitality and what do you find most rewarding about welcoming global travelers?

Holger Buchwald: “I believe hospitality is about building bridges between people, I would say nations, Every guest brings a new story, new opportunity to connect with people from around the world and create experiences that make them feel genuinely welcome. I enjoy introducing guests to the culture, traditions, and hospitality of ( Georgia) while learning about their own cultures in return.”

Looking at the region’s rising tourism, what makes Georgia such a compelling choice for European visitors, and why is now the time to visit?

“Georgia offers European travelers a unique blend of rich culture, breathtaking landscapes, exceptional gastronomy, centuries-old wine traditions, the vibrant energy of Tbilisi’s historic streets and increased direct air connections. At Accor in Tbilisi, we’re delighted to welcome guests and help them experience the very best of Georgia.”

How does Tbilisi Philharmonic Hotel by Mercure capture the local spirit and offer European guests an unforgettable stay?

“TBILISI PHILHARMONIC HOTEL BY MERCURE offers European travelers a stay that combines international comfort with authentic Georgian character. Housed in a beautifully restored historic building, the hotel blends architectural heritage with contemporary design, creating a distinctive sense of place. Inspired by Mercure’s ‘Discover Local’ philosophy, we showcase Georgian hospitality and local flavors, ensuring every guest experiences not just a comfortable stay, but the true spirit of Tbilisi.”

We extend our heartfelt thanks to Holger Buchwald for sharing his perspective and for his continuous efforts in fostering global connections and preserving local culture within Georgia’s hospitality sector.

Stay tuned for more leadership insights in our #ebahospitality spotlight series.