Personal Experience

 Founder and Director of AUTOMENU in Slovenia and Georgia, is a seasoned entrepreneur with over 20 years of experience in the automotive and mobility sectors. He led Automenu LTD‘s successful expansion into Slovenia and Georgia, establishing the company as a key player in the industry. With a strong background at Toyota, Rok has expertise in sales, aftersales, fleet supply, and customer service across Europe, the Caucasus, GCC, Central Asia, and the USA. Known for his strategic vision and leadership of multicultural teams, he excels in building long-term partnerships and optimizing operations.

Rok’s commitment to upholding European standards in Georgia sets him apart, bridging business practices between the two regions to ensure local relevance while meeting international expectations.